CHROFI - Positioning Architecture

The Australian Institute of Architects - Tasmanian Chapter.

Presented by John Choi from CHROFI.

CHROFI was founded in 2000 as Choi Ropiha following the win in the international competition for the re-design of the TKTS booth in Times Square, New York.

Their design approach is exemplified by the practice's founding project, TKTS Times Square in New York. It is widely acclaimed for the way in which the design provided public and private benefits, while simultaneously strengthening the essential character of Times Square. It has been this ability to find solutions that work at multiple levels that now characterizes the way in which the practice of CHROFI approaches all of their projects.

They work across all scales of projects from houses to cities. Their approach is highly bespoke and expands from the specific requirements of each project and the clients' desires. They are committed to the fertile ground that exists between people, architecture, and the world. Design is not just focused on the physical project in of itself but framed as an operative agency that drives urban, social, cultural, environmental, economic and political outcomes.

Whilst this ‘big picture’ approach gives clarity to the practice's strategic thinking; the practice also endeavours to match this logic with a parallel pursuit for evocative architecture of unexpected delight.

Also Livestream and on-demand: Friday 3 May

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